Creative

China Insider

​创意 • 有界之外

Brand Content 品牌内容
UI, UX Design 天猫店装潢设计
Decléor 蒂可丽
L'Oréal Group 欧莱雅

Client 客户

Industry 行业

Beauty 美妆

Decléor's first e-shop launch on China's e-commerce platform TMALL 2.0 

蒂可丽天猫2.0旗舰店,品牌天猫营销内容扩展,品牌国际团队对接合作协助。

Decléor Tmall 2.0 蒂可丽天猫2.0旗舰店

Unknown in China, Decléor launches its first e-shop on Tmall in 2021 to raise awareness and boost the brand's presence on China's Beauty Market.

 

开拓发展中国市场,法国知名老牌精油护肤品牌蒂可丽于2021年在天猫开设首家电商旗舰店,以提高知名度并提升该品牌在中国美容市场的占有率。

Working in a collaborative spirit, PLUS 86 plays a key role in project implementation with Decléor Marketing Departments in Paris and Shanghaï.

 

PLUS 86的双重文化特点和协作精神工作,帮助品牌巴黎总部和上海中国市场部加速缩短项目进展工作。

Decleor Chinese Ecommerce tmall
decleor China market, decleor product info interface, Chinese ecommerce tmall
decleor chinese product manual
Decleor China ecommerce tmall interface, decleor product list on tmall
Decleor tmall store interface mockup on iphone

PLUS 86's design solution is based on compelling brand DNA and captivating activation.  

PLUS 86的设计解决方案基于帮利用品牌特有的DNA和引人入胜的激活效果。

  • Enhance Decléor Yellow to increase visibility on brand identity. 设计方面为品牌选择蒂可丽明黄颜色做为品牌特有色以从而提高品牌识辩性;

  • Structuring design for text, inspirational visual, and product packaging.  利用产品有特色的包装设计和文本排版达到品牌特有的视觉效果和的结构设计。

  • Immersive visual UX through KOL testimonial. 突出品牌内容图像视觉效果。

Web & Mobile
decleor tmall mobile app mockup against yellow background, decleor brand image and brand identity, decleor tmall interface for China market

Beauty is a major category for e-commerce and Tmall. Beauty products are light, easy to ship, and also highly visual products.

美妆护肤品是天猫电子商务重要产品类别,有其众多特殊的特性。

Tmall offers advanced advertising tools and live streaming which is a major marketing channel for brands to promote more visual objects such as beauty products.

 

天猫平台为品牌提供了很多广告营销工具,比如直播实时流媒体就是品牌推广诸如美容产品等的主要营销渠道。

Beauty on Tmall

Clients 客户

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