Creative
China Insider
创意 • 有界之外
The promotional film of Hauts-de-France part of French regional tourism marketing campaign in China is broadcasted on Dou Yin, Little Red Book and Kuai Shou social platforms.
通过特制一个符合华人消费文化的故事情景，展现给观众上法大区的旅游特色主题， 突出上法大区旅游发展的5大特色：传承 ，历史 ，法式魅力生活，法兰西（皇家&贵族），法兰西起源。此宣传片将成为大区旅游中国市场营销工具的重要元素，将在几大重要社交平台发布 : 抖音，小红书，快手。
Hauts-de-France 寻觅烂漫
As a result of KOL's influence, the "Da-Ka 打卡" phenomenon is born. Frequently used by Generation Z and Millennials during their travels "Da-Ka 打卡" consists in visiting key touristic places, popular among the Chinese community and to instantly share them on social media which covers a wide network of influence.
中国新生代旅游有这样的特征：圈层化信息获取、个性化出游、情感式表达社区、生活化旅行、迭代式消费。网红景区现象，“打卡”成为新生代旅游消费中频繁出现的词汇 “打卡”是一种圈层文化理解与获取认同的记录行为，具有超强的影响力。本片通过网红美女和闺蜜的网聊为缘由，引带出到上法兰西打卡的行动，诠释上法兰西和浪漫的不解之缘。
