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China Insider

​创意 • 有界之外

Brand Content 品牌内容
360° Campaign 全面广告宣传
China Marketing 中国市场营销
​Sapient Razorfish France

Agence 客户

Industry 行业

Beauty & Cosmetics 美妆

The Chinese New Year special message of the famous beauty brand.


CNY Animation 鸡年新春动画

Chinese New Year is the most important holiday in China. Brands use this holiday to showcase their localization through specialized Chinese New Year marketing campaigns. 


The CNY festive campaign features all the Zodiac symbols. The 12 animals are exclusively designed by Origami Artist, H.T Quyet crafted in luxurious gold paper. 

鸡年贺岁片,金鸡为主人公,在其他11个不同生肖形象的陪伴下,从巴黎前往上海向中国带来品牌鸡年的祝福。 这12种动物是由2017年世界折纸冠军,艺术家H.T Quyet特意为品牌量身定制设计的。

Lancome CNY Campaign, Lancome Omnichannel, website UI/UX, Zodiac Origami on red background, Lancome product list
Lancome CNY packaging
Lancome CNY Pop up, Lancome wheel of fortune, red and black store, Lancome China

360° Campaign 战役 

The combination of red and gold brings good luck and prosperity according to the traditions of China.


Art Direction includes limited edition packaging design  to match the cheerful atmosphere.


The in-depth understanding of Chinese culture featured the traditional origami zodiac symbols combined with red and gold colors to make CNY a very special occasion  with a high aesthetic. 


Lancome CNY Campaign with zodiac, red background with lancome product infront, lancome cny packaging, Chinese marketing

Clients 客户

Lancome CNY Origami, red background with golden zodiac, Lancome China marketing
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