Creative
China Insider
创意 • 有界之外
Brand Strategy 品牌策略
Visual Identity 视觉设计
Packaging Design 包装设计
SanSan Shanghaï Ltd. 叁叁上海实业
Client 客户
Industry 行业
Spirits & Alcohols 烈酒类
Brand and product creatively rejuvenate Baijiu, the Chinese national alcohol by staying true to the traditional distillery process.
老品新妆，为20年白酒老品牌创新打造符合社交新零售产品特色的新型产品， 新品牌，新故事，新形象，新销售渠道，新消费人群。
SCCCCD 说曹操曹操到酒
Founded by 4 Chinese business friends, SCCCCD Baijiu embodies the “China Pride” eager to revisit China’s heritage.
由中国商业伙伴共同创立“说曹操曹操到酒”，重新打造中国传统白酒新形象新面貌迎合新国宝级白酒消费者。
Brand identity and packaging pay tribute to Cao Cao, the famous warrior and central hero of the tale of The Three Kingdoms.
以三国乱世英雄人物曹操打造新牌国潮品牌形象和品牌故事，精准投放消费受众人群。
Social Selling 特制社交新零售产品
Brand's narrative reveals Cao Cao’s unrivalled charisma and his sense of fraternity. When you “Speak of the Devil” here comes Cao Cao.
俗话说”说曹操曹操到“成为品牌产品价值宣传语，”说到做到“加强男性消费者对于销售群体的宣传故事传播性，为微商销售渠道中男性参与者空缺的补充提供补充。
The combination of the bold masculine expression with strong storytelling are meant to nurture a B2B2C business model using exclusively online social selling.
大胆的表达方式与强烈的讲故事相结合，旨在通过仅通过在线社交销售来培育社交新零售销售渠道。
Highly community driven, SCCCCD Baijiu is the trophy of young Chinese male nocturnal reunions. 曹操酒自年初投放市场，100天后的数据：【100天】产品上市时间；【4000+箱】已售；【1箱代发】 开创交社新零售；【89席】席联总裁；
【16个】省、区治自和直辖市；【76个】城市、镇乡
